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  • Writer's pictureLynette Jackson

What is the Executive Pastor?

The Executive Pastor is an exclusive weekly content that serves as your one-stop shop for all things Marketing, Advertising, and Administration. This service is tailored to assist churches, ministries, and mission-led businesses—small or large—with building a strong foundation for success.

Why I Started the Executive Pastor

I recently had dinner with a good Pastor friend and, during the course of the meal, I shared my knowledge and experience strengthening church operations and building their marketing programs. As we wrapped our conversation, he thanked me and confessed, “as a Pastor, we are not taught the business of Ministry, we are taught how to minister.” He told me that I had given him thousands of dollars of information that would help his church and outreach ministry go to the next level.

“Everything you shared with me tonight is the job of an Executive Pastor. Any Pastor could hire you today to be their Executive Pastor. You should consider how you can help as many Pastors like myself learn and understand the business of Ministry.”

As I began to pray about what he said, the Lord began to reveal so many ways my experience could benefit Pastors, like my friend, who were ready to grow their ministry.

Allow me to introduce myself. My name is Lynette Jackson. I own a premiere multidisciplinary media and marketing company in Atlanta, GA called Roar Media Group. My career started in operations and sales for a major hotel firm. I moved into a role as Executive Assistant of Conventions with one of the country’s largest megachurches. I was soon promoted to Director of Marketing and developed the church’s first Marketing Department. Today, that church boasts more than 30,000 active members. Since my time creating and growing that first Marketing Department, I have assisted churches nationally and Internationally to develop their marketing efforts.

In addition to my experience in ministry marketing, for nearly 20 years I also worked as a Senior Executive Assistant to several large media companies where I served as a strategic partner to top executives in companies such as Turner Broadcasting, CNN, The Weather Channel, and Cox Media Group. During my time in corporate America, I worked in what was called the “C-Suite” which housed Chairmen, Chiefs, and Presidents.

This combined marketing and executive experience led me to start my own media consulting company. Roar Media Group helps transform ideas into action. But I realize that not every organization is ready to hire a consultant. With your subscription to the Executive Pastor, this is my opportunity to teach you and your ministry “how to fish.” I’m eager to share my knowledge of ministry and corporate administration with you in hopes of giving you the tools and knowledge that will help you serve to the best of your ability.

Another Pastor friend recently told me to “always pray and ask God to send me my ‘destiny helpers,’ those people who have been assigned to help bring my vision and purpose to pass.” I’ve been blessed with numerous helpers to aid me as I pursue my destiny, and as Executive Pastor, I would like to be your destiny helper.

This exclusive, subscription service will offer you insightful strategies for approaching the day to day challenges of Pastoring a church or ministry, both practical and innovative ideas for marketing and outreach, sound advice for building and/or strengthening your foundation, and tips to catch up with or take advantage of today’s growing digital audience. As Executive Pastor, I aim to help you grow your presence and your revenue.

What does an Executive Pastor do?

The Executive Pastor is responsible for leading the ministry staff as well as the direction of the church and accomplishing the church’s mission statement. The Executive Pastor facilitates strategic planning, leads project and mission efforts, collaborates with all staff to build the ministry objectives and vision. The Executive Pastor has extensive experience in administration, leadership, strategic planning, and team management.

Job Description

  • Support the Senior Pastor in the accomplishment of the church’s mission through ministry evaluation, discernment, decision making, planning and overall direction of church staff.

  • Lead the ministry staff in the establishment and ongoing direction of ministries that effectively reach the church’s demographic, ensuring the achievement of the overall mission.

  • Leadership and operational readiness of the church and oversight of the support staff performing duties in administration, finance, human resources, and facilities management.

  • Facilitate the annual strategic planning process including evaluation of ministry performance; review of mission, vision, and core values; development of key objectives, campaigns, and ministry goals.

  • Establish and maintain key performance measures (KPMs) that provide the Senior Pastor and staff with an efficiency plan of all functional areas of the church.

  • Develop annual financial plans that fund the accomplishment of the strategic plan and while meeting critical financial objectives such as cash reserve levels.

  • Oversee church planning efforts including development, networking with other churches, funding, and resources.

  • Champion the development of infrastructure by all ministry and support areas that support the healthy, long-term growth of the church.

  • Manage the church’s building programs including capital fundraising campaigns, master planning, design, architecture, contractor and construction selection.

  • Perform other duties as assigned.

  • An Executive Pastor is someone you can trust, a loyal confidant who understands the vision of the ministry. I’m ready to build that relationship with you and support you along your journey as a spiritual leader.

Here’s a quick peek at some of the topics we’ll cover in the next few months. Get ready to grow!


  • Budgeting

  • Financial Accountability

  • Reporting

  • Employee Incentive Plans

  • Leadership

  • Team Building

  • Productivity Improvement

  • Writing Standard Operating Procedures (SOP)

  • Operations

  • Human Resources

  • Managing Volunteers and Visitors


  • Branding

  • Email Marketing

  • Media Usage

  • Mobile Usage

  • Social Media

  • Digital Video Advertising

  • Logo Design

  • Website Design

  • SEO

  • Retargeting

  • Television Programing


  • Event Planning that will bring an ROI

  • Time Management

  • Database Management

  • SWOT Analysis

  • Strategic Planning

  • Goal Setting

Now that you understand my role as Executive Pastor, next week we will break down the list and paint a picture of what each component looks like. In the meantime, if you would like to have someone from Roar Media Group visit with your church or leadership team, visit our website or contact me at

Thank you for allowing me to share my knowledge and experience. I trust you will find your subscription to be an invaluable asset as you work to grow your presence. I look forward to sharing much more.

Lynette Jackson

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